Archive for: January, 2024

Where To Delegate Your 2022 Marketing Budget

Jan 10 2024 Published by admin under Uncategorized

4 Essential Business Marketing Budget Tips
I know, I know: we haven’t even reached Halloween yet, let alone the holidays. But stay with me. Because if you’re a fellow entrepreneur, now is the time to start thinking about your business goals for 2022.

Business goals start with marketing. And marketing starts with a plan. Start planning early, and you set yourself up ahead of your competition, so you’re ready to hit the ground running in 2022.

Having the right marketing plan can make or break your business (I know – I’ve seen it both ways). Here are my top 4 recommendations for delegating your marketing funds in 2022.

4 Business Marketing Budget Tips for 2022 #1: Set Your Budget
First things first: do you have a marketing budget? If not, then set one (pronto!). It’s pretty tough to create a successful business if you have no money to spend on that business.

Set a budget that you think will afford you enough money to grow your business. And don’t worry. Your marketing budget can be on the small side – it all depends on where you are at with your business, and how quickly and how far you want to escalate.

#2: Improve Yourself
It doesn’t matter where you are in your business. There’s always something more that you can be learning. So first plan to invest some of your 2022 marketing budget in your own education and expertise. Update your professional growth and expand your knowledge base, so you grow as your business does.

For example, in my own business, we deal in branding and graphic design, online marketing, custom web development, and more, and our industry is constantly changing. So I need to continually learn new skills along with updating the skills I already have. Every year, I take courses, I read books, and I make an effort to learn as much as I can, so I can share that expertise with my clients.

Think about what you can be learning in your industry, regardless of what it is. By improving on your expertise, you are also improving your business and its potential to grow.

Invest some of your budget in yourself, because the more you are an expert in your field, the more you will shine above your competitors.

#3: Attend Live Events
Another thing to consider in 2022 is attending live events that pertain to your business.

These are great not only for learning from the speakers but also for meeting new people who work in your industry.

You’ll meet great people, hand out cards, and make new connections, all while learning from experts in your field and doing critical market research.

Of course, the pandemic has changed live events a bit. Lots of events have gone online – which can be a good thing, as you can now access lots more relevant events without having to travel.

But still, try to look for relevant speaking events in your area. As long as it’s done safely, meeting people ‘in real life’ can be incredibly powerful.

So allocate some of your marketing budget and try to attend at least one event in 2022! I always have a great time at networking events and meet lots of interesting people who help me grow.

READ: How To Make An Impact With Your Personal Brand At Live Events

Many people don’t realize just how much of an impact their personal brand can make. This is especially true at conferences or other large networking events.

Sometimes we forget about how we come across to others when at these events – and that can be a big mistake.

Read More Here

#4: Business Marketing
Lastly, we have the on-the-ground marketing itself. This is your SEO, your social media, your social media ads, your search engine ads, and your content marketing.

This is an area where so many entrepreneurs get stuck because they think they can learn to do it all themselves. Trust me: that’s unrealistic at best.

Trying to become a marketing expert will waste your time without getting any results. It takes years to become a marketing excerpt – all time that is much better spent focusing on what you do as a business.

I know those courses you see popping up in your newsfeeds are tempting. They make it look so easy! But most people don’t even finish them!

So if you’re considering an online course to learn something quickly, remember that only 10% of people who start an online course actually finish it. And those that do finish rarely come away with something of value.

Instead, use your 2022 marketing budget to hire an expert. Just make sure they actually are an expert! Outsource to a reputable source like an established online marketing company. You might also benefit from working with a consultant (learn more about my one-on-one small business strategy consulting here). Just be sure to vet them thoroughly.

Then once you’ve done your research and found a good fit, trust their experience and expertise, and let them guide you. They’ll likely need some time to understand your branding and messaging, but then let them shine (remembering that organic marketing takes time).

If you need any help with growing your business in 2022, then please get in touch. We can help you not only create your marketing budget but execute on aspects of it as needed. Our agency has experienced professional web developers, brand experts, search engine optimization experts, social media professionals, and more, and we love working with small businesses through either direct work or even mentoring clients through these kinds of processes.

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Online Safety and Security Are Most Important when Buying from eCommerce Portals

Jan 10 2024 Published by admin under Uncategorized

Although consumers might think their passwords are failsafe, hackers are increasingly creative when it comes to hacking simple passwords and four-digit PINs. Require customers to create longer passwords with a combination of upper- and lowercase letters, numbers, and special characters. And if a customer fails to enter the correct password after a predetermined number of attempts, lock their account and ask them to reset the password. Online shopping merchants should select a third-party payment vendor that customers can trust . Promote a website’s security by displaying SSL certificates and the padlock symbol, which lets customers know any data sent and received will be encrypted.

And while it might not seem as important as your company’s website, you need to make sure you protect yourself on those social media websites, too. Of course, your business isn’t the only thing that you need to protect from common cyber threats. Your customer’s safety is also of the utmost importance, and thus, you need to make sure you’re set up to take care of them online, too.

If not properly validated, a malicious query injected into a packaged payload can give the attacker access to view and even manipulate any information in a database. Personal data or personal information refers to any data that can be linked back to a specific individual — most simply, this includes names, email addresses, and phone numbers. Any data set — even scrubbed of specific names or numbers — that can identify a particular person is considered personal data. Protecting personal data is particularly important when it comes to data privacy regulations like GDPR . Have questions about how your company is handling ecommerce fraud protection? Our extensive fraud protection resource library provides you with the top trends and best practices for your business needs.

And in the age of COVID, it’s safer than going out even if you’re fully masked and gloved. While most transactions will be uneventful, security on those purchases is not a given. As a result of these changes, merchants will see fewer cart abandonment and higher conversion rates. Experts say that by using 3DS 2.0 the checkout time can be reduced by 85%, and cart abandonment rates can be lowered by 70%.

Whilst the latest practices in security have pointed towards MFA (multi-factor authentication) to enhance security, paradoxically, this has been identified as a top pain point amongst online shoppers. One in five (20%) experienced payment friction through multiple verification and authentication. Furthermore, when companies show that they can provide safety, privacy, security, reliability, and exercise data ethics with their online programs or devices, consumers will have high digital trust in that brand or company.

When the customer swipes their card in the ATM card reader, the information is copied from the magnetic strip to the device. By doing this, the criminals get to know the details of the Card number, name, CVV number, expiry date of the card and other details. To look like a credible source online shopping, your brand has to stand out positively. One thing that online users are going to look for is a website that is safe and secure. Investopedia requires writers to use primary sources to support their work. These include white papers, government data, original reporting, and interviews with industry experts.

Because this number is found only on physical credit cards, cybercriminals who purchase credit card numbers on the dark web are generally unable to provide this critical piece of data. You can trust the Astra firewall to stop Spam, XSS, CSRF, malware, SQLi, and many other attacks on your website. It ensures that the only traffic that accesses your eCommerce store consists of the real users.

Some are accidental, some are purposeful, and some of them are due to human error. The most common security threats are an electronic payments system, e-cash, data misuse, credit/debit card frauds, etc. In this article, we’ll tell you 7 reasons why cybersecurity is important for your digital marketing strategy.

Credit cards constitute a popular method of online payment for online shopping websites but can be expensive for the merchant to accept because of transaction fees primarily. Debit cards constitute an excellent alternative with similar security but usually much cheaper charges. Besides card-based payments, alternative payment methods have emerged and sometimes even claimed market leadership.

If SSL certificate encryption is absent, any electronic device between the sender and the server can access sensitive details. Hackers can thus take advantage of your exposed passwords, usernames, credit card numbers, and other information. Therefore, the SSL certificate will come to your aid by making the data unreadable to unintended users. Online shopping businesses experienced 32.4% of all successful cyber attacks in 2018.

Secure electronic transactions were used to facilitate the secure transmission of consumer card information via electronic portals on the internet. Secure electronic transaction protocols were responsible for blocking out the personal details of card information, thus preventing merchants, hackers, and electronic thieves from accessing consumer information. PCI compliance refers to a set of security standards established in 2006 by the Payment Card Industry. They were developed to ensure that any organization that processes, stores or transmits sensitive payment data maintains certain security protocols. The details of those standards are frequently adapted based on the latest data breach-related activity, and vulnerabilities detected as a result. Other standards for digital security for online debit and credit card transactions emerged after the protocols defined by secure electronic transactions were introduced in the mid-1990s.

What’s important for merchants to remember is that it’s far harder for them to recover from a security breach than it is to prevent it in the first place. We have built the best fraud prevention team and processes in the world. Find out how ClearSale helps your ecommerce merchants grow by protecting their revenue from false declines and fraudulent chargebacks. A guide for developers to integrate their applications with ClearSale’s fraud prevention Solution for Android and iOS. We closely collaborate with our larger clients to develop custom fraud solutions.

There are many gift cards “exchanges” out there that are a great idea—letting you trade away cards you don’t want for the cards that you do—but you can’t trust everyone else using such a service. Better yet, simply go directly to a retail brick-and-mortar store to get the physical card. Unlike the previous version of 3D Secure, the 2.0 protocol supports non-browser-based payment methods including wearables, in-app purchases, mobile payments, and digital wallets.

Or, cyber-criminals gain access to your site via a third-party, a successful phishing attempt, or cross-site scripting. Secure electronic transaction was an early communications protocol that was developed in 1996 and used by e-commerce websites to secure electronic debit and credit card payments. Secure electronic transaction protocols were supported by most of the major providers of electronic transactions, such as Visa and MasterCard. These protocols allowed merchants to verify their customers’ card information without actually seeing it, thus protecting the customer. The information on the cards was transferred directly to the credit card company for verification. It is typically seen as being safer than using credit cards, as it is much more difficult for hackers to gain login credentials compared to credit card numbers.

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How to choose the right piece of dining table set for your home?

Jan 10 2024 Published by admin under Uncategorized

Dining room is one of the most important rooms in the house. It is a room where there is no technology and everyone come together to eat and a catch up on each other. People are so busy nowadays that they don’t even have time to sit down and focus on eating.

But dining room is still important part of the home. Though we always carry mobile phones in our hands but at this time of the hour one should hide it for a while and try to focus on each other. The dining table should be placed and prepared in a certain way that encourages kids to come together and express themselves.

Dining area is so much more than just having food. It’s a real experience and connection with each other. Make your guests more comfortable with choosing the right piece of round glass dining table. It also tones up your dining area.

Following are some tips to choose the right dining set for your home.

Dining set for small space
If you have a small family or less space then you still can have a stylish piece of dining set at your home. Go for space saving dining table offered by Saraf furniture. It is easy to maintain and also showcase your personal style. We should have a place where every member of the family can share their experiences, create new understandings, and come together at every celebration.

Wooden dining table
Dining tables made up of solid wood are extremely strong and long lasting. They add charm and dignity to your house. They give royal look to the living area. Wood being sustainable and eco-friendly is great for your home as it adds positive vibes to your home. Saraf furniture provides sheesham solid wooden furniture items which are versatile and will light up your home.

Choose a smart furniture
Marble dining tables and round glass dining tables are considered as the smart dining sets. So you need to choose a smart dining table that brings everyone at your home close to each other. Dining table is a dedicated place where you eat your meals and it makes it a more efficient process for all.

Extendable dining table
Go for an extendable dining table to fit more people even you got small space. Dining space is a place where we not only invite our family but also our friends and other guests. The qualitative and luxurious dining sets by Saraf furniture makes everything fancy around you with their elegant piece of round extendable dining table.

Choose your own style
Before selecting any kind of dining set, you should know what exactly you want for you. Whether you want modern set, contemporary, traditional or any other style based on size or shape. Modern dining table brings the sense of progression and upgrades your living lifestyle. They are the symbol of hospitality. Contemporary dining tables suit any kind of interior of the house and also adjust in any dimension of the room. The outstanding and ergonomic design of contemporary dining set wins everyone’s heart.

Select vintage dining chairs
Vintage pieces or dining room chairs pair well with any kind of table. It’s quirky and luxury look are so impressive. They have neat frames and sleak seat that shines up the space. They are best for putting in a gallery.

Keep these above mentioned tips in your mind before making a deal for your dining table set. Focus on dynamics, design, size and space to set up your dining table space. Saraf furniture realizes that how important is the dining space is for you. Make sure you choose the best as now you know how to select a perfect item for you. You just have to visualize and select. Saraf furniture has the wide range of furniture items to add to your style.

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