Archive for: June, 2023

Direct Mail Advertising

Jun 05 2023 Published by admin under Uncategorized

A survey conducted recently found that 87% of the people who bought products through Direct Mail Advertising were satisfied with the ease of buying and convenience as well as the value of the product.

Why is Direct Mail advertising so successful?

The main reasons for the huge success in this field include targeted address lists, flexible options, high quality inserts and efficient use of advertising dollars. The Return on Investment (ROI) can be easily predicted based on previous results so that the criteria of targeting can be further optimized. With each success, marketers can learn about ways to measure response and reduce their costs while increasing profits.

The advantages of Direct Mail Advertising

1. Generates more sales as it is sent to a target audience who has some interest in this product.

2. Acquires new customers with every product

3. Reaches a vast area of land compared to other forms of marketing

4. Enables people in the countryside or isolated areas to browse, select and buy products they need

5. Allow people who are disabled (handicapped) to buy products they love

6. People who love to get mail are fascinated by the inserts and may need a product that is advertised.

7. Allows information exchange from customer to customer via friends, families or other groups that share one address.

8. Products may be introduced through the mail and then be the subject of cold telephone or in-person calls to the customer.

9. May be used as a test for the introduction to new products.

10. Added familiarity with product can stimulate larger purchases in the future.

The advertising insert is one of the most important and pivotal item in this method of advertisement. Some customers may just toss the envelope out if it looks like yet another piece of “junk mail”. The way to get people’s attention is to mark the offer on the envelope itself along with some advantages to the offer if they open it; free sticker, free stamps, free coupon for takeout, anything. Items such as bookmarks, postcards, savings coupon, percentage off coupons, free CD or DVDs and even free books on gardening, etc are instant attractions which are grabbed by the customer who is being encouraged to open the envelope.

Now that we have the attention of the target audience, how do we make the sale?

It is better to send two mailers to a thousand customers than send one mailer to two thousand customers. Another way to grab their attention is to send parts of offers in separate envelopes so that you can add more advertisements or fillers in each of the envelopes.

Postcards are always attractive and reusable by the customer, but they do not hold much information. The next best choice is a flyer with coupons and other information. It is not a good idea to put too much information but a colourful insert with a small coupon or a colourful bookmark that can have the link to your website on the backside.

One of the best ways to create the insert is to use self-mailers. These are similar to the old Aerogramme which was a piece of paper with sticky edges that could be shaped and folded into a mailer. Some of the latest Direct Mail Advertising strategies also include plastic or clear envelopes through which the potential consumer can see the attractive contents, envelopes that look like personal mail or postcards with handwritten style of printing which would imitate a far away relative’s mail.

Direct Mail Advertising is a great stretch from the days of handing out leaflets at store corners. This method enables us to pre-determine the consumers who may be interested in a product and then to get the information directly to them to ensure maximum success.

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What Is Email Marketing And What Are The Basics?

Jun 04 2023 Published by admin under Uncategorized

You may have asked yourself the question what is email marketing. You may also have heard about this term many times before but were not able to grasp the real concept behind it. As the name suggests this type of marketing uses email to communicate a company’s message and advertising campaign. This way of communication enables you to send promotional messages directly to your clients or target market.

You can also send email messages to people you want to acquire as potential future customers. By frequently sending these promotional letters, you can persuade current clients to return and make purchases again. This enables you to strengthen your relationships with all of your past and present customers. It also helps to builds loyalty which is important in retaining customers.

Before this type of online communication became an everyday part of life, companies would send promotional materials through the regular postal system, this promotional material was delivered in millions of mail boxes across the country. This method used up a lot of manpower, paper and time. Sending advertising content by email is more practical and cost effective than mailing promotional materials by snail mail.

Another way businesses used to disperse marketing materials is through printed newsletters. Some companies also insert advertising leaflets and coupons between magazine pages and newspapers. Imagine the labor needed to accomplish this task. It is also more environmentally friendly to send emails because it is paperless and requires fewer trees to be chopped down to make the paper.

Sending promotional letters by email is going to be cheaper than other forms of communication or advertising. With email, you also get to reach out to specific customers directly. Posting large billboards or ads on websites will require your target market to visit the site of the billboard or the website to see what you are offering.

Emails land directly on your customers’ laptop or computer monitor so to speak. People tend to check their inbox at least once a day, and there is no chance that your messages will be missed. Within email advertising, there are different types of this kind of marketing campaign. There is direct marketing, retention email, and advertising through other people’s emails.

Direct communication involves sending promotional material to clients that announce a special discount or offer. These are usually sent to a list of customers you already have names and emails of. You can also buy a list of emails to do this. Retention mail on the other hand takes the form of newsletters sent regularly to your mailing. Retention email does not just contain an encouragement to buy something but also contains informative material.

Advertising through other people’s email is a prudent way of promoting your company, product, or service. Your ads will be discreetly inserted into people’s emails that are sent to their friends and acquaintances. Basically this is the answer to your question what is email marketing. It is to be noted though that this kind of advertising is usually done with the recipients permission to receive the messages. There should always be an option on the email for the recipient to opt out of receiving your promotional messages.

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Emotional Marketing

Jun 03 2023 Published by admin under Uncategorized

Most companies and entrepreneurs seek ways to enhance and develop awareness with their customer base. In this economy, finding an economic solution is top priority. Postcards have become more popular for many reasons. The key is to find a company that understands your business and has the knowledge to capture attention quickly through content and design. This is accomplished through Emotional Marketing.

Utilizing Emotional Marketing with your postcard helps break through the clutter while capturing attention. You have three seconds maximum to capture your audience and get attention. If you have a limited budget and time to spend developing and enhancing your relationship with customers, you should consider the following:

The demand on your time is substantial

There are many websites that offer pre-designed postcards where you can simply choose your postcard for delivery. Initially, take time to find the right company and develop a relationship with them. Unfortunately most postcard websites are developed for the masses without the understanding of real marketing practices. Look for a company that understands your business and offers unique designs and content. You want your postcard to stand out and get noticed.

Economy and savings are more important than ever.

Savings, economy, and time are best accomplished through postcards. It even stands apart from other types of direct mail that requires more from you. To start your time; you don’t have to write lengthy catchy letters that you hope will capture attention. Most business owners struggle over what to write and lack the skills to communicate their business in a clever or convincing way. Plus, you don’t have to stuff envelopes! Which takes me to the next reason, economy. The postal rates for postcards over direct mail is less, sometimes half the cost. This can add up quickly depending on your mail out. Now add the cost of printing, paper, and labor, your savings using a full color postcard is still far less than direct mail and most advertising methods.

Get Attention.

Perhaps the biggest advantage of postcards is the instant impression. Unlike direct mail which has become the scourge of most consumers, postcards are noticed immediately. Most direct mail pieces are thrown away, without even opening the envelope. Not so with creative postcards that are designed to catch attention. They are like an open invitation to do business with you. The more times it is read and seen by other prospects, the more customers you have.

Few words, large impact.

You have no other choice. You have limited space on your postcard. If you can find pre designed postcards that know your customer base than you have found a time saving, valuable marketing tool. Remember to add your slogan to the postcard message for branding and a quick, eye catching attention grabber. Break through the gluttony of information and make your statement fast and with pizzazz. Postcards are a key tool in today’s world of economic, effective, marketing.

A brief message or enticing offer combined with captivating design and graphics will generate sales, inform customers, and increase brand awareness. You can view examples of Emotional Marketing at QuickImpress.

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USPS Every Door Direct Mail – Small Business Marketing Just Got Easier (And Whole Lot Cheaper!)

Jun 02 2023 Published by admin under Uncategorized

Who says the government doesn’t do anything right? Uncle Sam just increased your small business marketing budget substantially. Introducing: “Every Door Direct Mail,” a new mailing program from your “gruntled” pals at the United States Post Office.

Postage is now a whole lot cheaper as low as 14.2 cents per piece. And that postage covers a much, much larger postcard or brochure than a little bitty 4″ x 6″ postcard used to cost you. And as an added bonus with USPS “Every Door Direct Mail,” you don’t need to buy a mailing list.

What’s the catch? No catch, but there are a few restrictions.

1. You must mail a standard flat oversized piece (no letters) and size restrictions apply.

2. You must mail to complete postal routes (subgroups of zip codes about 200 – 800 homes each).

3. You need to prepare your bundles according to USPS specs.

4. You have to drop them off at the appropriate post office location.

5. You are limited to mailing no more than 5,000 pieces per post office on any one day.

But there are huge advantages to “Every Door Direct Mail”!

1. Postage as low as 14.2 cents a home even for an 11″ x 17″ brochure.

2. It is cheaper than bulk mail and arrives at your recipient’s home sooner.

3. Addressing is simpler. No need for bar coding.

4. You can pick the day of the week to mail so you have more control on when it arrives.

5. No need to buy an expensive mail permit.

You are targeting your mail by USA geographic areas so if for example you were mailing in my neck of the woods, say Dublin, OH you could target only postal routes on the west side of the Scioto River and just north of the Hilliard, OH city limit. Select the Dublin homes you want to mail and you are on your way to targeting your list (without actually having to pay for a mailing list). The mailman will deliver your”Every Door Direct Mail” to just those postal routes.

Be sure to select a direct mail piece that isn’t too small or too large. Popular sizes are 8.5″ x 11″ for postcards and 11″ x 17″ for folded brochures. You may want assistance from your local printing professional until you get the hang of the system before you fully take charge of your USPS “Every Door Direct Mail” program. The paperwork needs to be submitted in a specific way and your postcards or brochures need to be printed and bundled according to specs. But there is no reason you can’t handle it yourself after a while if you prefer to do these things yourself. The cash savings and added effectiveness will make it well worth it.

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Can the iPhone Revolutionize Direct Sales & Network Marketing?

Jun 01 2023 Published by admin under Uncategorized

According to an October 2009 report from JD Power and Associates, consumers ranked the Apple iPhone as number one for use in business. Out of 1000 possible points, Apple received first place with 803 points. Blackberry came in 2nd with 724 points.

The study allowed users to rank their devices based on ease of operation, operating system, features, battery life and device design. These statistics should be of notice to those in the Direct Sales, Network Marketing and MLM Software industries because it indicates a change in the way business is conducted.

Networking is one of the standard principles in the Direct Sales industry. Developing relationships and sustaining those relationships builds success in an individual’s personal and professional life. Smartphones, and specifically the iPhone, help individuals stay connected to the world around them.

Users have the ability to stay in touch with people who are close and far away through social networking sites. A Smartphone can remind an individual to call someone on their birthday through the phone’s calendar feature, or using the internet, customers can read a tweet about the company’s new product line as soon as it is posted.

Additionally, Smartphone users can easily and rapidly remind everyone in their downline of an upcoming web conference or a new party package. Smartphones are changing the way Online Business is done, and the revolution is beginning with the iPhone.

To fully understand the power of the iPhone, we need to explore the history of “smartphones.”

History of Smartphones

The definition of smartphones has changed with the complexity of the phones. Most people seem to agree that a smartphone can be defined as a phone with a distinct operating system. The first smartphone was designed by IBM. Named Simon, it was shown as a concept product at a computer industry trade show in 1992.

It was released to the public in 1993. In addition to being a mobile phone, the Simon contained a software address book, a calendar, calculator, notepad, email, fax and games. It had no physical buttons; instead it had a touch-screen and used an optional stylus. Today, the Simon would seem unexceptional yet at the time it was extremely advanced.

In 1996, Nokia released a palmtop computer-style smartphone.

This was the first smartphone to have an open operating system. The open operating system permitted software applications that were not developed by Nokia to interface with the phone. Nokia released models during this time that had a color screen, camera phone and Wifi.

The Palm OS Treo smartphone by Handspring was released in 2001. It could utilize mobile third party applications. It also contained a small sized full keyboard and included wireless web browsing, email, calendar and a contact organizer.

The BlackBerry was released in 2002 by RIM. It was the first smartphone that concentrated on wireless email use and by June 2007, it had achieved a customer base of 8 million users. Three-quarters of those users were located in North America.

In 2005, Nokia launched its N-Series of 3G smartphones, which Nokia initially marketed not as mobile phones but as multimedia computers.

In June 2007, the iPhone was launched. In July 2007, they published their web development page and by October 2007, the iPhone was named invention of the year by Time Magazine. In July 2008, Apple introduced its App Store for free and fee based applications. Mobile downloads reached 1 billion in April 2009, and 2 billion in September 2009.

Noticing the popularity of the App Store, Microsoft, Palm, Blackberry and Nokia have announced their own stores.

The iPhone is seeking to overtake the Business World. Initially, it was mainly used for pleasure but as it has become more integrated in individual’s lives, it is being used increasingly for business. This unique mobile smartphone allows inbuilt applications as well as customized applications. For the development of applications, Apple released an SDK (Software Development Kit).

Since the release of the SDK, uploads into the Apple store have sky-rocketed. The iPhone website lists a variety of ways that it seeks to increase its share in the business market. One significant piece is the App store. Steve Jobs, CEO of Apple, said in a statement, “The App Store has reinvented what you can do with a mobile handheld device, and our users are clearly loving it.”

How could the iPhone Impact the Direct Sales industry?

JD Powers 2009 Wireless Phone Satisfaction study showed that among Business Smartphone owners, more than one-half reported downloading third-party games for entertainment, while 46% reported downloading travel software such as maps and weather applications.

This indicates that business users are integrating their devices into their personal lives. In addition, nearly one-half of owners (46%) reported downloading business utility applications to increase productivity.

Crowd Science conducted a study published in June 2009. It states that over 70% of owners of smartphones used them for both business and pleasure.

One out of every three smartphone users owns an iPhone. The study also conveyed that a whopping 82% of current iPhone users would purchase it again. This information would lead one to believe that if iPhone can keep their satisfaction levels high and maintain their momentum, their likelihood of succeeding into the business realm is very high.

Smartphones have been used by many representatives to keep track of contacts and stay in touch with their downline. It is an easy way to make a quick encouraging phone call or to keep up with emails. The iPhone and its easy access to the web has the possibility of revolutionizing the way representatives conduct their business.

Many smartphones currently have the ability to access the web but none have the ease of use or the speed of the iPhone. Use of the iPhone can allow a richer visual presentation that is appealing to a younger generation of consumers. The availability of add-on applications at low cost increases the value one may see in the phone and the many ways that it can be used.

Independent representatives want to build their businesses with a small investment. Being able to use their smartphone or iPhone (something that they already possess) to build their business is a great asset to both the individual and the direct sales company.

According to the DSA’s 2008 National Salesforce Study, 66% of individuals surveyed spent 9 hours or less each week developing their business. If companies are able to increase their visibility in a representative’s life, it is likely the business will grow. This is easily achieved through the use of social media in connection with smartphones or the iPhone.

DSA also reports that 64.5% of sales are made by Individual/Person to Person selling. If individuals are able to increase their ability to sell at any location, rather than only in a person’s home, the representative’s sales and ability to grow the business will increase. The iPhone, in connection with a feature-rich application, could make this possible in the near future.

This would allow a representative to take advantage of situations as they occur, rather than having to schedule another time to demonstrate their product. This single factor could increase a representative’s ability to “work the business” from their evenings and weekends to anytime, anywhere.

Smartphones and mobile applications are here to stay. As Anssi Vanjoki (Nokia VP and GM of Multimedia) said on his company’s plans to release a new phone similar to the iPhone, “If there is something good in the world, then we copy with it with pride.”

The iPhone has made a decisive impact on our society and will continue to do so. The direct selling company that is able to best leverage the mobile industry can be assured that their representatives will have the highest potential to be constantly connected and working the business.

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