Archive for: June, 2023

Different Ways the Average Person Can Work From Home Learning Internet Marketing

Jun 16 2023 Published by admin under Uncategorized

The average person can work from home by learning internet marketing to assist in a successful career telecommuting. The opportunity to excel in the marketing industry is always open, yet there are always other avenues to pursue when researching telecommuting positions. The opportunity to work from home may also offer the experience in customer service or top tier direct sales.

Some of the world’s leading companies are requiring that marketing professionals take on the task of learning internet marketing. This task is set to expand the market in advertisement and assist in providing a strength to each employee. Some marketing companies offer different positions with the option to telecommute, it’s important to research all options available prior to applying.

Telecommuting positions requiring the knowledge of sales may offer two different opportunities and salaries. There are two different types of positions offered for at home employees sales and top tier direct sales positions. These positions have a difference based upon the type of clients and customers they operate with and for.

Top tier direct sales positions offer the opportunity to control the pay scale in which you are being paid. This position requires previous sales experience to compliment the types of products that are being offered. The client base are previous clients and customers who purchase large items or items in large quantities. The tier of payment depends on the quantity of the product sold.

Standard sales positions may be classified as telemarketing sales. The standard sales position may require the sales representative to place calls to customers or clients that have registered with another business and the employer is attempting to sell their product. The sales representative employed must express a tolerance of rejection when considering this position.

Marketing professionals are able to sharpen their skills and widen their profit margin each year by working for a telecommuting company. Many companies require that marketing professionals take on learning internet marketing to assist with the promotion of a product or company. The ability to create websites, market a company or use social networks is vital to the internet marketing field.

Customer service positions are offered for the average person seeking to work from home whom has the ability to express expert listening skills. Customer service positions tend to be housed in standard call centers yet some call centers are turning digital and hiring telecommute employees. These employees are offered the same benefits and options as the employees that may commute each day.

The average person can work from home by using their professional experience to catapult them to working from home. Some companies offer the opportunity to work from home considering the applicants work history and ability to meet deadlines. Learning internet marketing, telemarketing and customer service may be options of employment for the future telemarketing employee. Some employees may need to research options based on their professional skills and based the career on the abilities and skills learned. Learning internet marketing may be a simple start to a new telemarketing career.

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Understanding How People Read Your Direct Mail Results in Higher Response Rates

Jun 16 2023 Published by admin under Uncategorized

With a series of extensive eye-camera studies, Professor Siegfried Vogele, dean of the Institute for Direct Marketing in Munich, Germany, analyzed the precise movement of a subject’s eyes as he or she opened and read a mailing.

The study established that people read the outer envelope first. Then, after the envelope, the reader turns to the letter, the enclosure and finally to the response device.

If we pass the reader’s inspection of our envelope, on average we only get about 11 seconds before the reader decides to read the letter or trash it.

With such a short time to make our sale, knowing how readers examine our direct mail packages is essential. Fortunately, with Professor Vogele’s findings, we can now boost our response rates by positioning our most powerful copy to increase its readership. (And we can better position required copy that could otherwise distract the reader’s attention from our sales argument.)

Here are the report’s most significant findings.

Using eyes flow to get your envelope opened

Professor Vogele’s research confirmed that on average, the reader gives us only 7 seconds to persuade them to open the envelope. Surprisingly, most of the 7 seconds is spent on the back of the envelope as it’s being opened. The front of the envelope may get first attention but the back gets longer attention.

When opening an envelope…

The eyes first fix on the recipient’s name and address (Teaser copy should be nearby since the reader’s attention goes here first.)
Then quickly, the eyes take in any headlines or pictures near the address.
The gaze next moves to the return address in the upper left
Then across the page to the stamps, meter impression or postage indicia before the envelope is turned over for opening.
Once the reader turns the envelope over, their eyes go to the upper left, quickly checking out any pictures or copy. The eyes then jump to the upper right as the envelope is opened. (Most readers open envelopes from right to left with the eyes following the finger movement.)

Remember, with the reader spending only 7 seconds on the front and back of the outer envelope, our message must be quick and to the point.

Positioning your letter’s sales argument to boost results

Common sense tells us that we’re going to get better results if our recipients read the letter. Professor Vogele’s studies tell us:

Readers start at the top of the letter reading first their name in the address and salutation
Then, they go to the end of the letter to see who signed the letter
And from the signature, readers typically go to the P.S.
But rather than going immediately from the salutation to the signature, most eyes tend to skip down the page pausing for a brief fraction of a second to take in text that’s highlighted.

Underlining is the most common way to call attention to your text but it can also include highlighting with color and using sub-headlines.

When you do use underlining, it’s best to underline just a few words rather than a whole line. And regardless of how you highlight text, do so to emphasis benefits to the reader.

After the reader completes their scan of the salutation, signature and P.S., they often return to highlighted text. Use this to your advantage by highlighting text that includes benefits to the reader.

Who is writing?

When a letter signer’s signature is difficult to read, the eyes tend to go to it repeatedly and body language indicates a negative attitude on the part of the reader. It does help to print the letter signer’s name under the signatures but, if you can, avoid “creative” signatures. The reader wants to know who is writing.

The beginning of your letter is at its end

Once the reader sees who signed the letter, most eyes automatically turn to the postscript. Nine of ten readers will read the P.S. before moving back to the top of the letter.

The postscript is really the beginning of the letter rather than its end.

Keep the P.S. to an average of two to three lines and use it to restate the reader’s benefits, the offer and to issue a specific call to action.

The impact of illustrations

No graphic element plays a greater role in determining how your direct mail is read than illustrations. Before any word of text is even noted, eyes will be attracted to photographs and/or drawings.

Typically, the reader will go to the pictures first, then the headlines and then to highlighted portions of the letter. Four of five readers participating in the Vogele studies followed this pattern.

Use illustrations to stress benefits rather than your company or product.

If you use a large picture, put it at the top of the letter to pull the reader back to the beginning – rather than having the eyes move back to the highlighted text. And when you use multiple pictures, put the largest picture at the top of the page. The eye will go here first but then be released to move through the text.

Leading the eye with your layouts

Readers typically go to the enclosure after the letter but before the response form. The reader will scan your enclosure quickly and then, if they decide it’s worthwhile, they begin with the front cover.

From the front cover, about one-half of your readers go to the inside of a folded enclosure while the other half turns to the back cover.

Just as with your letter, readers will give first attention to illustrations with their eyes jumping from one illustration to the next before moving on to large and mid-size headlines, while smaller, sectional headings go largely unnoticed.

Once inside a folded enclosure, the normal eye path starts with the reader entering at the upper left corner and then moving quickly to the upper right corner. The eyes then move in a sideways “U” going slightly across the center of the spread and then exiting at the lower right.

In 70-80% of the pieces studied, the readers moved just across the enclosure’s center “gutter” from right to left and then quickly moved on off the page at the lower right.

However, if you use a compelling illustration at the far left and smaller or no illustrations to the right, the reader is more likely to extend the “U” further to the left and getting more of your message read.

In cases where the only illustration was in the lower right, the eyes tended to simply move down to that spot from the top of the spread, taking in little else on the two facing pages.

Closing the sale with the response device

Professor Vogele’s research confirms much of what you already know about response devices. Yet his findings make a wonderful “checklist” as we move to close the sale.

Use a separate response device, rather than one that must be cut or torn from another enclosure. Separate reply cards are 3 times more effective than those that are attached.
Put the recipient’s name and address on the reply card. This implies you’re waiting for a reply and encourages a response.
Use an individual’s name in the return mailing address. It tells “who” is waiting for the reply.
Use tear-off stubs — they are like having a receipt — and use color to set off anything that is to be detached.
Make sure all of your reader’s logical questions are quickly answered. Tell them what to do, how to do it and what risk they’re taking. (A risk they overcome thanks to your Guarantee.)
Describe the benefits the reader will receive when responding.
And be sure to tell your reader what to do, how to do it and when to do it.
Directing readers’ eyes to your most powerful sales proposition is virtually certain to increase your response rates. And as direct marketers, we owe it to our clients to practice every technique known to increase their profitability.

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4 Best Marketing Tips For Handyman Business Owners

Jun 16 2023 Published by admin under Uncategorized

If you are a handyman business owner and you are looking to take advantage of Pareto’s principle (often referred to as the 80/20 rule or the law of the vital few), you might want to know the top 4 marketing tips for effectively promoting your handyman business. By focusing on the small, but important, marketing concepts that are going to give you the biggest result for the time and money invested you can gain significant ground and then double back later to add additional streams of prospects for your business.

Here are the 4 top marketing strategies that I recommend to consulting clients that will have the biggest impact:

First, articles and content for your website. Writing unique, fresh content for your website is what is going to attract potential prospects and significantly improve your chances of having pages show up in organic search engine results. When you look at the amount of traffic you can get from taking the time to write a series of articles for your handyman business and compare that to paying for traffic from a pay per click search engine, the true value of article marketing becomes apparent.

Second, place up classified ads for your service on CraigsList. With CraigsList getting over 8 million unique visitors to its website every month, why not go to where the traffic is already? Place up an ad with an irresistible offer and a strong call to action on CraigsList and, following their terms of service, keep the ad posted toward the top of the category that best suits the nature of your ad. Doing this will not produce a flood of inquiries, but should generate a slow, steady stream over the month.

Third, I am a huge fan of direct mail and recommend that you start using it in your handyman business. If you don’t know where to start with direct mail, consider using direct mail with your existing client base. If you don’t have an existing client base, consider using direct mail to target people that are centers of influence like real estate agents to find home owners that need work done and need a handyman recommendation.

Fourth, for an instant influx of business at an extremely low cost, try using flyers. Whether you use flyers to target real estate agents, real estate investors or offer an irresistible offer with a very powerful call to action door to door to homeowners, you will find the there are few things with a faster response time than flyers to market your handyman business.

So, to jump start your marketing for your handyman business, try all four of these. Of course, there are lots of other marketing strategies you should employ as well, but these four are the ones I would personally suggest you start with.

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Internet Network Marketing – Leveraging by the Numbers

Jun 16 2023 Published by admin under Uncategorized

This is 30 day program to take you from zero to hero and we are going to start by enhancing your popularity on the best piece of real estate any where in the world. You guessed it, it is the front page to Goggle. Now as I stated before the fasted way to get from zero to hero in 30 days of less is through Pay Per Click Advertising. Its easy to setup a Google ad words account and you will see traffic going to your opportunity within hours if you set up your account correctly, so that is what we are going to cover first, how to setup your advertising campaign.

Even if you don’t have a website you can still get your ad in front of literally millions of people every day and have them call you with their credit card in hand. The first thing you need to do is go to the Google website and on the lower left hand side of the main page is link to Google advertising. Click on that link and then choose the side that says Goggle Ad words. You will need to establish an account with Google by putting In a valid email address and then you will need to setup a password. Once you have completed that then you can begin to setup your ad campaign. First you need to enter all of your billing information so that way after your campaign gets on it ways Google can bill you through out the month.

Now that that you have your billing established you can create your ad. Start by establishing the ad settings. If you are person who is specializing in direct sales you might want to set your Geo Target locally so you can dominate your local areas however if your business or opportunity is capable of going global then I recommend to set your Geo target to only English speaking countries it much easier to communicate if their is ever a problem or issue in the future. The next step is setup your daily budget, this may sound weird but the higher the limit that you place the more often your ad will show. All the best marketers suggest that you begin with a daily budget of at least $1000.00 then as you build your specific ad you can customize your different ads, keywords and keyword bidding to maximize your daily budget. As you may know, you only get charged if someone clicks on your ad to get more information, so don’t sweat about setting a higher daily budget.

Once you have established your daily budget, its time to start building keywords that are relevant to your potential customer who are seeking your specific product or service. You can build specific keywords for example If you are De Walt Drill Sales person then you can make one of your key words De Walt Drill, then every variation that you can think of because Google has exact phrase or broad phase, the more broad the word or phrase is, the more expensive it is to you and the more relevant the keywords are to your text ad the higher the keyword rating will be making the cost for specific keywords less. This will allow you to show your ad more often, If you can place the name of the specific product or service in the main part of the text then that is targeting your specific type of buyer.

For a better understanding go back to the drill analogy most people just don’t go looking for a drill they go looking for something that can make a hole in a certain diameter so by placing those specifics in the main part of the text with the surrounding information describing the your specific product then you are laser targeting just those who are seeking that item. An example of this you could advertise flawless holes up what ever size every time, then provide a brief description of the drill and then your contact information, if you have a website make sure your URL is directed to the page that you where describing in your text because your potential customer was looking exactly for that so you do not want to waste their time looking at something they did not come to see. however you could make suggestions that allow for higher sales volume within your website but don’t make it the focal point when your prospect initially hits the page directed in from the search engine. Create different versions of the same ad and spend more money on the ad the converts the most prospects in to satisfied customers.

Since you have PPC pretty much down now the hard work comes into play. Search Engine Optimization takes time and effort but its not impossible to get high ranking in a fairly short time now most experts agree the fastest way to get top search engine rankings is through article marketing. If you are able to write decent content and submit it to several article directories your website will get better back links which will increase your page rankings. So every day for 30 days if you want to improve your page rank with the search engines you need to write at least 1 article with relative content to what ever your are marketing, this can be applied with direct sales or network marketing opportunities, the more relative your content is the higher you will rank in the search engines.

The whole reason why people get involved with network marketing is to create leverage, you leverage your time, your money with others with similar interest then everyone benefits. Think about it why do you think mutual funds or hedge fund managers are so successful, because they pool millions of dollars to gether to lessen the risk but because their is so much money their are big returns. If you want to learn more about leveraging and how you can make more money check out the link listed in my resource box listed below.

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Marketing With eBay Classified Ads

Jun 16 2023 Published by admin under Uncategorized

“How to use eBay classified ads?” is a question worth answering. Before I proceed with this article, I must remind the reader to always check eBay’s rules and regulations before implementing any of the following suggestions. The rules change on an ongoing basis, and all following techniques were acceptable at the time this article was submitted.

Overall value is one advantage of marketing with eBay classified ads. Compared to other popular methods of advertising, eBay classifieds are definitely worth a look. The monthly charge for a classified ad is approximately nine dollars and ninety nine cents. Other well known advertising avenues really can’t compete with this price. For example, take a good look at Google AdWords. A popular search term can cost the advertiser a pretty penny. Results, in the form of sales, are often not worth the initial investment. An advertiser pays the inflated cost of the lead, or pay per click, regardless. Loss of your investment could be the unfortunate outcome.

Exposure is another key advantage of marketing with eBay classified ads. The exact figure is difficult to estimate, but eBay is visited by millions of potential customers a day. This is an enormous opportunity to get your name or product in front of a vast audience. eBay’s exposure provides a good opportunity to market your product or service when combined with the value.

Direct marketing with eBay classified ads is one direction that an advertiser could take. Directly selling a product or service within the classified listing is perfectly acceptable. The advertiser may include a description of his products or services, in great detail if they wish. An image or a photo of their products can be displayed. This is a great option that you usually won’t find within print classifieds. A link back to your website is also accepted, and this is always advantageous.

There is also a more advanced method of marketing with eBay classified ads. This method involves leading the viewer of an advertisement to a squeeze page containing an opt in box. It would be beneficial to offer the viewer a free gift within the advertisement. An eBook or a free report would be a good example of a gift. The future subscriber would fill out the opt in form and then be directed to a download page to receive their free gift. It is recommended to use an autoresponder service that gives the person an option of unsubscribing from the list. This maintains a professional appearance and keeps the viewer happy. The author feels that this is truly a great way of utilizing classified ads. The true secret of marketing with eBay classified ads is using them to build your list. You are basically pulling customers away from eBay, in order to market to them at a later date.

Marketing with eBay classified ads is a great strategy for any online business. An advertiser can really use a creative and imaginative listing to boost their online ventures.

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Banner Advertising – Why Buying Ads Directly From Websites is Better Than Using the Content Network

Jun 16 2023 Published by admin under Uncategorized

One of the biggest sources of traffic in most markets is the Google AdWords Content Network! You can get a lot of visitors to your site from this network if you know what you are doing! In this article I want to show you exactly why buying ads directly from site owners is better & why you can actually get more traffic to your site.

Reason #1 – You don’t have to deal with quality score updates when you buy banners directly from site owners in your niche.

You have to realize that as good as Google AdWords is, you have to comply with their quality scores and ongoing updates. That can be a lot of work if you are just starting out online! That is why you should focus your efforts on getting more visitors to your site from buying ads directly from the site owners in your niche market. The only that you have to do is make sure you are ad is relevant to the traffic that you are trying to attract on the site you are advertising on so you can get people to click on it and come to your site.

Reason #2 – You can get SEO links when you buy ads directly from site owners.

When you buy an ad on a site in your niche market you are going to get a link that points back to your site. When this happens, you are going to get credit for having a backlink. The more of these that you can get, the higher you will go in the search engines and the more traffic you can get for free because of your high rankings. So make sure you work to get your ads on sites in your niche market so you can get more visitors and higher search engine rankings.

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Effective Email Marketing – 3 Key Elements For Success

Jun 16 2023 Published by admin under Uncategorized

I recently answered a question on LinkedIn titled “Is email marketing an effective marketing tool?”.

While the question was mainly geared towards buying bulk email lists and sending unsolicited emails, I thought it was a good chance to shed some light on email marketing (and all direct marketing for that matter) and what you need (and need to avoid) to create an effective email marketing campaign that will get you results.

If you want to know what makes a good email marketing campaign and what drives your customers away faster than you can blink, this article is for you.

Spam Vs Opt-in Emails

Now, before we talk further about each, we must make a distinction between what constitutes spam email and what doesn’t.

Spam email, in general, is sending an email to someone who has not requested to receive that information. A reputed email list provider/vendor/owner will not sell any emails to you, they will rent it. What that means is, instead of you getting the list of emails, they will allow to send your campaign to specific emails based on a certain demographic criteria (age, location, position…etc), all without actually having access to the individual email addresses. If you buy a list from somewhere, that is the first sign that it might be spam.

Whether you buy or rent an email list from a third party, you need to make sure that all the subscribers to that email list did choose to receive email from that vendors and that they are not receiving these emails without their consent, in other words, They “opted in” to be on that list.

Is bulk (or spam) email an effective tool for business promotion? Absolutely not. Unless you don’t care about your brand, don’t mind the negative effect of being associated with spam and don’t mind being blocked by your ISP and email clients, then bulk marketing is for you, otherwise, stay as far away as possible from it. If I was considering doing business with you, and receive a spam email from you, I will definitely not buy from you.

Is email marketing an effective tool for business promotion? Absolutely. There’s a very big difference between spam and permission (or opt-in) email marketing.

Effective Email Marketing

Permission marketing is a very effective tool to promote your business and stay connected with your customers. For your email marketing campaign (or any direct marketing campaign) to be effective, there are three key elements to success:

1. The Mailing List

The first element in having an effective direct marketing campaign is having the right and relevant audience. If you build your own database of users who said they are interested in receiving offers or information about product X, then having a campaign targeted to this audience will definitely give you better results than sending random emails to people who are not interested.

The same goes for rented lists. Defining the right target is key. Whenever you rent any list from a third party, you need to make sure that whoever receives your email is a relevant audience. If whoever is selling (renting) you the list can’t give you enough information about who the mailer is going to, chances are, you are not going to be relevant and you will end up in the spam folder.

A better way to go about it is to go with reputed websites that have a genuine database of users (that opted-in with that website to receive emails from third parties) that you can target with high accuracy. For example, if you are selling accounting software for accountants, go for portals where they keep records of the user’s job title, and send your campaign to accountants within your geographical coverage. An accountant will open an email that comes from you (if you have a relationship with him/her) or from a third party website that he/she is subscribed to, and he/she will be interested in learning about a new software that can make his/her life easier, but a geography teacher will not open your email, and if he/she does by mistake, he/she will immediately delete it, because the offer is not relevant to him/her. You get the point.

2. The Offer

In addition to sending the email to the right people, your “offer” and content is key to assuring you get favorable results. The email has to be visually appealing, easy to read and understand. A person opening your email has to know immediately what you are offering him/her. Make is short, simple and to the point. Highlighting the key benefits and why they need to buy your product or visit your website, or whatever it is you want them to do (what problem it will solve, how it will make their life easier, why you are unique…etc). This information has to be prominent and very easy to spot. The reader will not go through three pages of content to know what the email is all about.

3. The Call to Action

Provided you got the first two point right, you still need to have a call to action. Surprisingly, this is where most campaign fail. A call to action is a simple instruction telling the reader what he/she needs to do after reading this email. If you want people to subscribe to your newsletter, then tell them to go sign up and give them the web address. If you want them to call you for more information about your offer, simply say so, and put your contact details. If you want them to buy a product online, show the website address that they need to visit.

The call to action has to be prominent and usually comes at the end of the message. A nicely written email that look stunning will not give you any results unless you tell people what you need them to do. “Click here”, “Visit Our Showroom”, “Buy Now”, “Download The White Paper”…etc. There are the three elements of effective email marketing campaigns, next time you have an email campaign, remember these rules and you won’t end up in the junk email folder. If you wish to add any insight or have other key elements you want to share, please do comment and tell us all about it.

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How Can Pay Per Click (PPC) Internet Marketing Enhance Better Traffic?

Jun 16 2023 Published by admin under Uncategorized

This technique simply refers to an online advertising representation. In this type, any advertisers offer a definite amount with the option of clicking, by any exclusive web user, on their advertisement. Generally PPC ads are typically placed on the apex and right side of the key search result listings. You can find many PPC programs on the internet. Some of the exclusive ones are Yahoo Search Engine Marketing and Google AdWords.

The primary advantages of advertising with Pay Per Click program is:

Return-on-investment (ROI tracking).
Some of the benefits of using PPC (pay per click) internet advertising include:

A. It is one of the most effective and fastest of all the promotional activities. The user can link to the client’s website directly with the single click. With the use of this feature, webmaster can directly promote the product straight to the market. Using the right keyword will support the promotion in a better manner. Any business promoter will be able to get the direct feedback from the visitors. This will help them to develop their strategy and understand the market in a better way.

B. This method can easily save you valuable time. It will consume little time and easily eliminate the limitation faced by SEO. With the help of a useful pay per click internet advertising campaign, one can conveniently advertise their product in the first page of the desired webpage. This method also takes less money in comparison with the other tools of direct marketing.

C. Website traffic can be easily increased with the help of this tool. Using the best popular keyword and graphics will force the visitor to jump to your link. In a nutshell, in a low budget, you can also come in the top search list leaving your competitors behind.

D. The use of pay per click internet marketing is very cost effective.. A business promoter can successfully save his budget by bidding the position but also by bidding on a name, which is not spelled correctly. A major percentage of people often do this while searching something in the search engines.

E. The use of PPC advertising can be used to develop offline business too. This can be done by means of geographical parameters. For example, Google offers geo-targeting alternative, which is vital if a visitor requires physical visitors to the business arena.

You may sometimes find some attractive flash and designs in the home page of your favorite web page. These designs can attract you to see the truth behind it. Do you exactly know the reason behind these links? This is Pay-Per-Click (PPC) Marketing. Well, if you are not aware of this fact, my article will definitely lead you to an important conclusion. A business organization, however old it may be, needs a website to promote connections with the clients. The receiving of the web traffic will become the next aim so as to generate business sales through the functional web site. There are multiple internet marketing techniques that are taking a leading role in the promotional activity. One of such techniques is the pay per click internet marketing that is termed as the most efficient and fastest.

Follow these steps and I am very sure that you will avail this method and make yourself lead the business in a better way.

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How Important is Brand Marketing?

Jun 16 2023 Published by admin under Uncategorized

Brand marketing is one of the ways that a company can build a reputation and a presence among potential customers. The brand that defines a company is usually comprised of a name, a logo and sometimes a symbol. These are the visual markers that remind people of the company’s reputation.

Building a Brand’s Reputation

The logo and name may be a big part of building a brand, but it’s a company’s reputation that is really at the heart of any brand. To keep a good reputation as a part of the company’s brand, offering good customer service and staying in communication with customers is key.

Offering a place for customers to find out more about the company and to make comments and ask questions is a way to keep communication going. A company blog that reaches out to customers and tells them more about the company and it products is a good way to build a brand. It also provides that platform for communications.

The Importance of Customer Service

The Internet has provided countless places for people to talk about their bad experiences with companies. Studies have shown that people are far more apt to talk about bad experiences with a company than good ones. To keep a brand’s positive reputation, those bad reviews should be responded to. Using Google alerts for your company’s name can let you know as soon s your brand is mentioned online.

Companies large and small are reaching out to customers online, extending customer service even when it wasn’t requested. Even large companies like Home Depot search online and respond directly to customers who have blogged or tweeted about their bad experiences with the company. This shows online readers that the company really does care about their customer experience. It can also help a company find out when there is a serious problem that needs attention.

Building Customer Loyalty

Besides keeping a reputation positive, the purpose of brand marketing is to encourage customer loyalty. By providing a customer with a brand representation such as a symbol or logo that evokes a positive emotional reaction, a customer will likely choose that company again when it’s time to buy.

Marketing the company’s name and logo is a way to keep that brand in the mind of the public. The logo should be on websites, marketing articles, blogs and anywhere that the company is doing its marketing. That includes offline papers and promotional products. When it is kept in front of customers, they remember the good experience they had with that company and may be persuaded to look into what else they have to offer.

Brand marketing often targeted directly at the people who are most likely to become customers. A company that is targeted to an older demographic should take that into account when brand marketing. The logo and the slogan should be created with this demographic in mind. A younger demographic may respond better to a different logo. The design of the website, an important part of brand marketing, should also reflect the tastes of the target demographic.

Direct Horizon Business Development Group has over 50 years of technical experience behind it’s business practices. Whether it’s web design, content creation, content distribution, point of sale systems, traffic and conversion tracking, ppc or custom software, Direct Horizon Business Development Group is the one you want to call.

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Direct Response Copywriting Secrets – Huge Common Mistakes – Who to Sell to and Who Not To

Jun 16 2023 Published by admin under Uncategorized

One of the people I learned so much about marketing and about writing copy from, is Claude C. Hopkins. Hopkins was one of the pioneers of direct-marketing in the early 1900′s, and was earning $185,000 a year in 1915, which is over $4,205,284 adjusted for inflation in today’s dollars.

Hopkins’s success was attributable to a few specific things:

1. His ability to relate to the common man. He came from very humble beginnings and he never lost his ability to tap into these feelings and sensibilities.

And by the way, even if you’re selling to affluent geniuses, you may not think so, but you’re still dealing with the common man. We all put our pants on one leg at a time, and we all have the same hopes and dreams, regardless of social status.

2. He understood you had to give before asking for something in return. In Hopkins case, he dealt with lots of consumer products and he was a big proponent of sampling.

3. He measured his results and adjusted things like headlines, offers, and appeals, on a regular basis.

But one of the most important things I learned from Hopkins, is the value of targeting ONLY your customer. See, most people write ads that try and appeal to everyone.

They are under the mistaken impression “everyone” wants to buy what they’re selling.

However, nothing can be further from the truth. You see, “everyone” is not your customer. Your customers are very specific people with unique wants, based on their particular circumstances.

The more you match your marketing messages to your customers as individuals, the more money you will make, simple as that. Just the same way your goods and services cater to individuals with a particular set of circumstances, so should your marketing messages.

Instead of selling to “everyone,” create specific appeals that address the needs of the individual segments of your marketplace. For instance, look at your core buyers and segment them out. Chances are great you’ll find niched segments in there. Segments like busy executives, luxury homeowners, women re-entering the work force, people who are single or married, families who like to travel to the Caribbean, and the elderly.

When your marketing speaks to your customer’s specific needs, you will sell much more, and you’ll be able to charge top-dollar for your goods and services. This holds true regardless of what you’re selling, from back rubs to healthcare to cupcakes.

As Hopkins said, “When you advertise, your product will interest certain people only. You care only for those people. Create your advertisements for those people only.”

Bottom line is, when niche your business AND your marketing messages, you will suddenly discover where the money’s been hiding all along.

Now go sell something,
Craig Garber

Lead generation marketing specialist, publisher, and copywriter Craig Garber is the author of “How To Make Maximum Money With Minimum Customers: 21 Proven Direct-Marketing Strategies ANYONE Can Use!” This book reveals the strategies Craig used to make over $578,463 with a small handful of customers, without spending even one thin dime on advertising — and almost all at 90% profit. For more information about Craig and his new book, download his 23-page Free Special Report, “What Every Entrepreneur MUST Know About Making Money: The 3 Most Critical And Costly Marketing Mistakes Business-Owners Make!”, right now.

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