The average person can work from home by learning internet marketing to assist in a successful career telecommuting. The opportunity to excel in the marketing industry is always open, yet there are always other avenues to pursue when researching telecommuting positions. The opportunity to work from home may also offer the experience in customer service or top tier direct sales.

Some of the world’s leading companies are requiring that marketing professionals take on the task of learning internet marketing. This task is set to expand the market in advertisement and assist in providing a strength to each employee. Some marketing companies offer different positions with the option to telecommute, it’s important to research all options available prior to applying.

Telecommuting positions requiring the knowledge of sales may offer two different opportunities and salaries. There are two different types of positions offered for at home employees sales and top tier direct sales positions. These positions have a difference based upon the type of clients and customers they operate with and for.

Top tier direct sales positions offer the opportunity to control the pay scale in which you are being paid. This position requires previous sales experience to compliment the types of products that are being offered. The client base are previous clients and customers who purchase large items or items in large quantities. The tier of payment depends on the quantity of the product sold.

Standard sales positions may be classified as telemarketing sales. The standard sales position may require the sales representative to place calls to customers or clients that have registered with another business and the employer is attempting to sell their product. The sales representative employed must express a tolerance of rejection when considering this position.

Marketing professionals are able to sharpen their skills and widen their profit margin each year by working for a telecommuting company. Many companies require that marketing professionals take on learning internet marketing to assist with the promotion of a product or company. The ability to create websites, market a company or use social networks is vital to the internet marketing field.

Customer service positions are offered for the average person seeking to work from home whom has the ability to express expert listening skills. Customer service positions tend to be housed in standard call centers yet some call centers are turning digital and hiring telecommute employees. These employees are offered the same benefits and options as the employees that may commute each day.

The average person can work from home by using their professional experience to catapult them to working from home. Some companies offer the opportunity to work from home considering the applicants work history and ability to meet deadlines. Learning internet marketing, telemarketing and customer service may be options of employment for the future telemarketing employee. Some employees may need to research options based on their professional skills and based the career on the abilities and skills learned. Learning internet marketing may be a simple start to a new telemarketing career.

With a series of extensive eye-camera studies, Professor Siegfried Vogele, dean of the Institute for Direct Marketing in Munich, Germany, analyzed the precise movement of a subject’s eyes as he or she opened and read a mailing.

The study established that people read the outer envelope first. Then, after the envelope, the reader turns to the letter, the enclosure and finally to the response device.

If we pass the reader’s inspection of our envelope, on average we only get about 11 seconds before the reader decides to read the letter or trash it.

With such a short time to make our sale, knowing how readers examine our direct mail packages is essential. Fortunately, with Professor Vogele’s findings, we can now boost our response rates by positioning our most powerful copy to increase its readership. (And we can better position required copy that could otherwise distract the reader’s attention from our sales argument.)

Here are the report’s most significant findings.

Using eyes flow to get your envelope opened

Professor Vogele’s research confirmed that on average, the reader gives us only 7 seconds to persuade them to open the envelope. Surprisingly, most of the 7 seconds is spent on the back of the envelope as it’s being opened. The front of the envelope may get first attention but the back gets longer attention.

When opening an envelope…

The eyes first fix on the recipient’s name and address (Teaser copy should be nearby since the reader’s attention goes here first.)
Then quickly, the eyes take in any headlines or pictures near the address.
The gaze next moves to the return address in the upper left
Then across the page to the stamps, meter impression or postage indicia before the envelope is turned over for opening.
Once the reader turns the envelope over, their eyes go to the upper left, quickly checking out any pictures or copy. The eyes then jump to the upper right as the envelope is opened. (Most readers open envelopes from right to left with the eyes following the finger movement.)

Remember, with the reader spending only 7 seconds on the front and back of the outer envelope, our message must be quick and to the point.

Positioning your letter’s sales argument to boost results

Common sense tells us that we’re going to get better results if our recipients read the letter. Professor Vogele’s studies tell us:

Readers start at the top of the letter reading first their name in the address and salutation
Then, they go to the end of the letter to see who signed the letter
And from the signature, readers typically go to the P.S.
But rather than going immediately from the salutation to the signature, most eyes tend to skip down the page pausing for a brief fraction of a second to take in text that’s highlighted.

Underlining is the most common way to call attention to your text but it can also include highlighting with color and using sub-headlines.

When you do use underlining, it’s best to underline just a few words rather than a whole line. And regardless of how you highlight text, do so to emphasis benefits to the reader.

After the reader completes their scan of the salutation, signature and P.S., they often return to highlighted text. Use this to your advantage by highlighting text that includes benefits to the reader.

Who is writing?

When a letter signer’s signature is difficult to read, the eyes tend to go to it repeatedly and body language indicates a negative attitude on the part of the reader. It does help to print the letter signer’s name under the signatures but, if you can, avoid “creative” signatures. The reader wants to know who is writing.

The beginning of your letter is at its end

Once the reader sees who signed the letter, most eyes automatically turn to the postscript. Nine of ten readers will read the P.S. before moving back to the top of the letter.

The postscript is really the beginning of the letter rather than its end.

Keep the P.S. to an average of two to three lines and use it to restate the reader’s benefits, the offer and to issue a specific call to action.

The impact of illustrations

No graphic element plays a greater role in determining how your direct mail is read than illustrations. Before any word of text is even noted, eyes will be attracted to photographs and/or drawings.

Typically, the reader will go to the pictures first, then the headlines and then to highlighted portions of the letter. Four of five readers participating in the Vogele studies followed this pattern.

Use illustrations to stress benefits rather than your company or product.

If you use a large picture, put it at the top of the letter to pull the reader back to the beginning – rather than having the eyes move back to the highlighted text. And when you use multiple pictures, put the largest picture at the top of the page. The eye will go here first but then be released to move through the text.

Leading the eye with your layouts

Readers typically go to the enclosure after the letter but before the response form. The reader will scan your enclosure quickly and then, if they decide it’s worthwhile, they begin with the front cover.

From the front cover, about one-half of your readers go to the inside of a folded enclosure while the other half turns to the back cover.

Just as with your letter, readers will give first attention to illustrations with their eyes jumping from one illustration to the next before moving on to large and mid-size headlines, while smaller, sectional headings go largely unnoticed.

Once inside a folded enclosure, the normal eye path starts with the reader entering at the upper left corner and then moving quickly to the upper right corner. The eyes then move in a sideways “U” going slightly across the center of the spread and then exiting at the lower right.

In 70-80% of the pieces studied, the readers moved just across the enclosure’s center “gutter” from right to left and then quickly moved on off the page at the lower right.

However, if you use a compelling illustration at the far left and smaller or no illustrations to the right, the reader is more likely to extend the “U” further to the left and getting more of your message read.

In cases where the only illustration was in the lower right, the eyes tended to simply move down to that spot from the top of the spread, taking in little else on the two facing pages.

Closing the sale with the response device

Professor Vogele’s research confirms much of what you already know about response devices. Yet his findings make a wonderful “checklist” as we move to close the sale.

Use a separate response device, rather than one that must be cut or torn from another enclosure. Separate reply cards are 3 times more effective than those that are attached.
Put the recipient’s name and address on the reply card. This implies you’re waiting for a reply and encourages a response.
Use an individual’s name in the return mailing address. It tells “who” is waiting for the reply.
Use tear-off stubs — they are like having a receipt — and use color to set off anything that is to be detached.
Make sure all of your reader’s logical questions are quickly answered. Tell them what to do, how to do it and what risk they’re taking. (A risk they overcome thanks to your Guarantee.)
Describe the benefits the reader will receive when responding.
And be sure to tell your reader what to do, how to do it and when to do it.
Directing readers’ eyes to your most powerful sales proposition is virtually certain to increase your response rates. And as direct marketers, we owe it to our clients to practice every technique known to increase their profitability.

If you are a handyman business owner and you are looking to take advantage of Pareto’s principle (often referred to as the 80/20 rule or the law of the vital few), you might want to know the top 4 marketing tips for effectively promoting your handyman business. By focusing on the small, but important, marketing concepts that are going to give you the biggest result for the time and money invested you can gain significant ground and then double back later to add additional streams of prospects for your business.

Here are the 4 top marketing strategies that I recommend to consulting clients that will have the biggest impact:

First, articles and content for your website. Writing unique, fresh content for your website is what is going to attract potential prospects and significantly improve your chances of having pages show up in organic search engine results. When you look at the amount of traffic you can get from taking the time to write a series of articles for your handyman business and compare that to paying for traffic from a pay per click search engine, the true value of article marketing becomes apparent.

Second, place up classified ads for your service on CraigsList. With CraigsList getting over 8 million unique visitors to its website every month, why not go to where the traffic is already? Place up an ad with an irresistible offer and a strong call to action on CraigsList and, following their terms of service, keep the ad posted toward the top of the category that best suits the nature of your ad. Doing this will not produce a flood of inquiries, but should generate a slow, steady stream over the month.

Third, I am a huge fan of direct mail and recommend that you start using it in your handyman business. If you don’t know where to start with direct mail, consider using direct mail with your existing client base. If you don’t have an existing client base, consider using direct mail to target people that are centers of influence like real estate agents to find home owners that need work done and need a handyman recommendation.

Fourth, for an instant influx of business at an extremely low cost, try using flyers. Whether you use flyers to target real estate agents, real estate investors or offer an irresistible offer with a very powerful call to action door to door to homeowners, you will find the there are few things with a faster response time than flyers to market your handyman business.

So, to jump start your marketing for your handyman business, try all four of these. Of course, there are lots of other marketing strategies you should employ as well, but these four are the ones I would personally suggest you start with.

This is 30 day program to take you from zero to hero and we are going to start by enhancing your popularity on the best piece of real estate any where in the world. You guessed it, it is the front page to Goggle. Now as I stated before the fasted way to get from zero to hero in 30 days of less is through Pay Per Click Advertising. Its easy to setup a Google ad words account and you will see traffic going to your opportunity within hours if you set up your account correctly, so that is what we are going to cover first, how to setup your advertising campaign.

Even if you don’t have a website you can still get your ad in front of literally millions of people every day and have them call you with their credit card in hand. The first thing you need to do is go to the Google website and on the lower left hand side of the main page is link to Google advertising. Click on that link and then choose the side that says Goggle Ad words. You will need to establish an account with Google by putting In a valid email address and then you will need to setup a password. Once you have completed that then you can begin to setup your ad campaign. First you need to enter all of your billing information so that way after your campaign gets on it ways Google can bill you through out the month.

Now that that you have your billing established you can create your ad. Start by establishing the ad settings. If you are person who is specializing in direct sales you might want to set your Geo Target locally so you can dominate your local areas however if your business or opportunity is capable of going global then I recommend to set your Geo target to only English speaking countries it much easier to communicate if their is ever a problem or issue in the future. The next step is setup your daily budget, this may sound weird but the higher the limit that you place the more often your ad will show. All the best marketers suggest that you begin with a daily budget of at least $1000.00 then as you build your specific ad you can customize your different ads, keywords and keyword bidding to maximize your daily budget. As you may know, you only get charged if someone clicks on your ad to get more information, so don’t sweat about setting a higher daily budget.

Once you have established your daily budget, its time to start building keywords that are relevant to your potential customer who are seeking your specific product or service. You can build specific keywords for example If you are De Walt Drill Sales person then you can make one of your key words De Walt Drill, then every variation that you can think of because Google has exact phrase or broad phase, the more broad the word or phrase is, the more expensive it is to you and the more relevant the keywords are to your text ad the higher the keyword rating will be making the cost for specific keywords less. This will allow you to show your ad more often, If you can place the name of the specific product or service in the main part of the text then that is targeting your specific type of buyer.

For a better understanding go back to the drill analogy most people just don’t go looking for a drill they go looking for something that can make a hole in a certain diameter so by placing those specifics in the main part of the text with the surrounding information describing the your specific product then you are laser targeting just those who are seeking that item. An example of this you could advertise flawless holes up what ever size every time, then provide a brief description of the drill and then your contact information, if you have a website make sure your URL is directed to the page that you where describing in your text because your potential customer was looking exactly for that so you do not want to waste their time looking at something they did not come to see. however you could make suggestions that allow for higher sales volume within your website but don’t make it the focal point when your prospect initially hits the page directed in from the search engine. Create different versions of the same ad and spend more money on the ad the converts the most prospects in to satisfied customers.

Since you have PPC pretty much down now the hard work comes into play. Search Engine Optimization takes time and effort but its not impossible to get high ranking in a fairly short time now most experts agree the fastest way to get top search engine rankings is through article marketing. If you are able to write decent content and submit it to several article directories your website will get better back links which will increase your page rankings. So every day for 30 days if you want to improve your page rank with the search engines you need to write at least 1 article with relative content to what ever your are marketing, this can be applied with direct sales or network marketing opportunities, the more relative your content is the higher you will rank in the search engines.

The whole reason why people get involved with network marketing is to create leverage, you leverage your time, your money with others with similar interest then everyone benefits. Think about it why do you think mutual funds or hedge fund managers are so successful, because they pool millions of dollars to gether to lessen the risk but because their is so much money their are big returns. If you want to learn more about leveraging and how you can make more money check out the link listed in my resource box listed below.